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Tracker Domains

Tracker Domains

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...
How-to: Add a Tracker Domain

How-to: Add a Tracker Domain

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...
Salesforce Enhanced Domains

Salesforce Enhanced Domains

You may have received an email from Salesforce or noticed a banner notification in your Salesforce org mentioning Enhanced Domains. This is a new feature that is required for all orgs, and will be enforced by the Spring ’23 release. Jump to Section What is...
Marketing Cloud Account Engagement Winter ’23 Release

Marketing Cloud Account Engagement Winter ’23 Release

Marketing Cloud Account Engagement Winter ’23 release has arrived and is being rolled out as we speak. And as the product name slowly migrates from our beloved ‘Pardot’ to ‘Account Engagement’, the product itself not-so-slowly migrates to...
Pardot Summer ‘22 Release

Pardot Summer ‘22 Release

You may or may not have guessed it, but Pardot has been rebranded to Marketing Cloud Account Engagement. It does not roll off the tongue like Pardot, but it does align with Salesforce’s plethora of marketing tools – all falling under the same Marketing...

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