One way to streamline your hiring process, while boosting candidate excitement about vacancies in your organisation, is to utilise a recruitment CRM (ideally, one based on Salesforce) or an Applicant Tracking System (ATS) for your hiring efforts. Doing so will enable your team to build strong relationships with candidates and hire the best people for your organisation.

Here are some of the ways in which you can use a recruitment CRM or ATS to optimise your candidate experience throughout each step of the hiring process.

1. Respond to Applicants Faster.

By implementing a recruitment CRM to support your hiring efforts, you can significantly reduce this time to review and respond to applicants by up to a week. In many cases, this is made possible by pre-screen surveys available through a recruitment CRM or ATS system. Prescreen surveys are automatically personalised and sent to individual applicants, saving your team time, instead of reviewing each applicant manually.

After the prescreen surveys are automatically scored by your recruitment CRM, only qualified applicants will move on to the next stage of the hiring process, which significantly decreases your candidate review time. This enables you to devote more time to creating highly personalised experiences for candidates, helping you fill roles much faster, which in turn, boosts productivity and the profitability of your organisation.   

2. Unique Communications Customised To Each Individual Candidate.

One of the primary benefits to using a recruitment CRM is that you can tailor your message to different phases in the candidate hiring process. Using workflows in the recruitment CRM, you can start sending out messages as soon as the candidate’s status changes in your system. By incorporating such automated messages throughout your hiring process, you can keep candidates engaged with your brand without your team needing to personally keep up with each candidate.

Recruitment CRMs allow you to customise your messaging and set up campaigns for communicating with your candidates throughout the hiring process via email or even text so you can engage with them at the right moments. Setting up these automations takes a bit of time and effort in the beginning, but this will ensure that you’ll be able to connect with candidates promptly, consistently and on a personal level, at multiple touchpoints in your hiring process.

3. Gather and process feedback to continually improve your candidate experience.

After setting up messaging campaigns in your recruitment CRM, one of the next steps is to also set up when and how you gather candidate feedback. For instance, you can ask candidates how they felt about an interview in a follow-up email sent right after the interview has been conducted. With some recruitment software, you can set up prompts so that immediate action can be taken based on the result of a single rating.

With such quick alerts, your team will know when they are at risk of losing a candidate and can prioritise accordingly. Over time, the feedback gathered from such automated surveys can be analysed to determine how you can improve your candidate experience.

4. Complete And Highly Customised Interviews.

Asking the right interview questions will help you select the most suitable candidates for your team, as interviews offer insight into candidates’ personalities, skills and motivations for wanting to work for your organisation. By conducting efficient, informative interviews, you can also keep candidates engaged and excited about joining your company.

A recruitment CRM will make your interview process easier with integrated interview guides. Industry and role-specific guides will typically include questions designed to assess unique fit and integrated scoring capabilities will enable your team to identify qualified candidates much faster.

5. Automated Reference and Background Checks.

Candidate screening is critical to the hiring process because your organisation needs responsible and trustworthy employees. Using a recruitment CRM, you can automate reference and background checks to save your recruitment team time and make the process more convenient for candidates and their references.

With reference checks, candidates provide their reference contact information and surveys are automatically sent out to each contact, saving you time that would have otherwise been spent on scheduling and completing individual calls.

For background checks, candidates can simply submit the required information and the rest of the process is handled by the system automatically. A recruitment CRM will help you choose the required background checks, obtain candidate authorisation, verify results and manage payments. It will also email candidates automatically, if they need to take specific actions, and you’ll be notified as well, which reduces manual task management.

This results in accurate and timely turnaround of the applicant screening process, reduces errors and ensures that each new hire is fully vetted before you extend them an offer.

Premium Salesforce Recruitment Solution

ReZourcer is the only recruitment solution that enables you to leverage the full potential of the world’s #1 CRM system — Salesforce. Unlike other recruitment solutions, ReZourcer is built on the core Salesforce product, Sales Cloud, and integrates easily with the full Sales, Service, Community and Marketing Cloud suite of tools. With this core functionality, it is more flexible and adaptable than any other Recruitment CRM or Applicant Tracking System on the Salesforce Platform.

Find out now how you can improve your candidate experience with ReZourcer here.



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