Account-Based Marketing Strategy

In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with...

Snippets: For Marketing Cloud Account Engagement

If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are...

Spring Cleaning Tips for Marketing Cloud Account Engagement

The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in...
Tracker Domains

Tracker Domains

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...