Snippets: For Marketing Cloud Account Engagement

If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are...

Spring Cleaning Tips for Marketing Cloud Account Engagement

The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in...

Salesforce Winter 24 Release Highlights

The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the...
Tracker Domains

Tracker Domains

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...

How-to: Add a Tracker Domain

How-to: Add a Tracker Domain

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...