Email Preference Centres: Examples and using Marketing Cloud Account Engagement to build them
Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules - best practices and law, that you...
Add new users to Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (MCAE), formerly Pardot, has a lot to setup in the beginning. Which is why Resonant provides a MCAE Implementation service. Included in this service, we set up your MCAE users for you. This article explains how to add additional...
Tracker Domains
Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...
How-to: Add a Tracker Domain
Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended. Why do you need to create a custom tracker...
Salesforce Enhanced Domains
You may have received a warning about Enhanced Domains – we explain what you need to do.
Marketing Cloud Account Engagement Winter ’23 Release
Our summary of the Winter ’23 Marketing Cloud Account Engagement (formerly Pardot) Release, including some exciting new updates.
Pardot Summer ‘22 Release
Our summary of the Summer ’22 Pardot updates, including it’s rebranding, and new features.
Small Changes You Can Make to Convert More Leads in 2021
Leads, or people who show an interest in a brand's products or services, are potential customers, and it is up to you and your team to convert them into actual clients. This process is called lead conversion and is crucial to the success of any business. Sales...
Attach CSV files to Salesforce Report Subscriptions
Whether your a Salesforce Admin or User you have most likely set up a report subscription to send yourself or your team a reminder. Perhaps you have one set up for Opportunities with no activity over the last 7 days. With the latest Summer Release, 20' people can now...