Although CRM has been proven to increase business revenue by an average of 41% per salesperson, it is estimated that 43% of companies that utilise CRM fail to use even half of their CRM systems effectively.

We’ll be taking a look at the best Salesforce CRM strategies to implement and their benefits, which will enhance your business practices and, ultimately, your customer retention rates as well.

Decision Support

Regardless of size, standard decision-making processes are essential to every organisation. Even though software may vary, specific standard components such as accounts, marketing, sales, and other similar verticals, will always remain critical to the business. Upon integrating Salesforce with your business and across projects, it optimises your decision-making processes, and enables you to easily:

  • Perform a check on your business requirements
  • Keep your customer data up-to-date
  • View daily and weekly analysis reports
  • Do an evaluation on your lead sourcing
  • Ensure connectivity across different platforms
  • Access real-time data–including leads, operations, and client meeting updates

With the right Salesforce CRM system implementation, you can make better decisions, which, in turn, result in favourable business outcomes.

Marketing Support

By leveraging your customer base, the Salesforce CRM helps you employ efficient marketing strategies to improve your marketing department’s day-to-day processes and campaign execution. Highly intuitive CRM strategies involving marketing solutions, which include web, direct and email marketing approaches, are a step up from traditional methods.

As your Salesforce CRM system analyses customer online buying behaviour, it is an effective tool in creating future marketing strategies. You can expect the following marketing advantages:

  • A reduction of promotional costs, due to low asset values
  • Higher response rates in marketing campaigns
  • An improved outlay of business investments

Business executives and managers should be able to check marketing performance easily and frequently to ensure that current strategies are yielding expected results. Salesforce CRM-oriented models provide a better analysis of marketing performance, which also helps in creating more effective impact models.

Development of New Products

In order to guarantee the success of a new product launch, businesses must take into account customer sentiment in the creative process. The Salesforce CRM can be used as the perfect platform for conducting surveys, managing demo workflows, and customer interaction, it provides the best solution to product development from start to finish, including:

  • Generating Ideas
  • Performing Demos and Tweaks
  • Product Releases
  • Providing Post-Launch Reviews

Improving Customer Retention Rates

The Salesforce CRM fuels customer-centric organisations, since it is highly effective at improving the overall customer experience. Organisations utilise Salesforce to manage interactions with existing and potential customers, which helps increase productivity, customer satisfaction and, as a result, retention rates. As you track the history of your customers and rectify problems efficiently, Salesforce will help you to easily:

  • Identify high-quality leads and engage them
  • Increase revenue from current customers and encourage referrals
  • Foster customer loyalty
  • Further improve products and services, based on customer feedback

Enhancing Visibility and Reachability

Salesforce is an integrated platform that connects customers and companies under one efficiently functioning umbrella. The system can be implemented across all departments, including advertising, marketing, sales, and customer service. A Salesforce CRM implementation will enable your organisation to effectively:

  • Raise engagement levels in your target market
  • Increase productivity
  • Ensure connectivity across all commerce channels
  • Provide better customer service and support

Use Salesforce Integrations to Get All Your Customer Data in One Place

The most ideal approach to ensure that you’re providing top notch customer service is to keep your customer service staff members as informed as possible about each and every customer by fully integrating your customer service platform with your Salesforce org. When you have a transparent system in place, it offers greater benefits for your marketing and sales departments. This, in turn, results in higher customer retention rates.

Take Advantage of Customer Data and Personalise

During the course of your relationship with customers, you’ve likely gathered a lot of data about them. Once you’ve integrated all of this data into Salesforce, you can take control of the customer relationship and use the data to personalise emails so that they resonate more with your customers.

According to research from Aberdeen group here, personalisation has been found to improve customer retention by 16%. A report that was released by Econsultancy entitled 10th Annual Email Marketing Industry Census (available here) found that only 22% of seasoned marketing specialists considered personalisation an essential factor for success; however, industry experts foresee a future in which personalisation is the norm. Multi-channel marketing is ushering in a new era of communications that places emphasis on relevance–reaching the right person, the right content, at the right time, and on the right channel.

When combined with a detailed, yet flexible business strategy, the Salesforce CRM can help you place your customer in the forefront of your business focus. If you make it a point to implement the right strategy, you’ll find that your CRM has the potential to perfect your relationships with customers who keep your business up and running.



Further Reading