Leads, or people who show an interest in a brand’s products or services, are potential customers, and it is up to you and your team to convert them into actual clients. This process is called lead conversion and is crucial to the success of any...
Even when Salesforce users follow standard data cleanliness best practices outlined in the Salesforce guide here, duplicates are simply unavoidable in some circumstances. Every single Salesforce org has an issue with duplicates, to one degree or another, so you’re not...
For email and calendar integration purposes, Salesforce Lightning Sync has been around for a few years now, and Einstein Activity Capture (EAC) is an addition to the integration lineup. Both apps help sales team members maximise productivity by syncing their Microsoft...
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....