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Account-Based Marketing Strategy

Account-Based Marketing Strategy

by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce

In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
10 Account-Based Marketing Strategies You Can Start Using Today

10 Account-Based Marketing Strategies You Can Start Using Today

by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce

Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
Power Up Your Account-Based Marketing (ABM) Strategy with Salesforce Pardot

Power Up Your Account-Based Marketing (ABM) Strategy with Salesforce Pardot

by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce

As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
Harness Account-Based Marketing (ABM) with Marketing Automation

Harness Account-Based Marketing (ABM) with Marketing Automation

by | Oct 30, 2019 | Blog, Marketing, Pardot, Salesforce

Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
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