If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the Maintenance Calendar and search your domain to find out when your Salesforce org will get the Winter ‘24 features, but it...
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...
The Salesforce Summer ‘23 release is now in full swing. Since 26th April ‘23, Salesforce has been rolling out some exciting new features across a number of products as part of their Summer ‘23 release. Check out our highlights below. Jump to Section Sales Cloud...
Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules – best practices and law,...
