by | Feb 14, 2020 | Blog, Marketing, Pardot, Salesforce, Salesforce Admin, Salesforce Releases
This year, spring will be arriving somewhat ahead of time for Salesforce Pardot users on 14 February 2020, as Salesforce introduces the cutting-edge Spring ’20 release. We’re absolutely thrilled about the prospect of being able to test drive the long-awaited...
by | Jan 29, 2020 | Blog, Dreamforce, Marketing, Pardot, Salesforce
Is your mind still swirling from an amazing experience at the Dreamforce ‘19 conference? The entire week had back-to-back events and activities that featured keynote speakers, live music from acclaimed musicians, exclusive learning content, and mesmerising...
by | Dec 6, 2019 | Blog, Dreamforce, Pardot, Salesforce, Salesforce Admin
Salesforce has hit the mark again! Dreamforce 2019 at the Moscone Centre in San Francisco was an absolutely fantastic event for all of those in attendance. From renowned keynote speakers, such as Barack Obama, David Beckham, Megan Rapinoe, Emilia Clarke, Stephen...
by | Nov 8, 2019 | Blog, Marketing, Pardot, Salesforce
With the Salesforce Winter ’20 release, a new feature was made available to Pardot users—snippets. Snippets are a block of text, images, or links, which can quickly be pulled into an email that is related to the same campaign that you’re working on. Snippets serve to...
by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
