As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....
One of the biggest challenges that every seller eventually faces is generating accurate quotes for complex products in a diverse range of scenarios. This is particularly the case with elaborate, high-value products and services in industries such as software, IT,...
In this era of the Fourth Industrial Revolution, technology is evolving at an exponential pace. Successfully delivering world-class results and completing a project on a stringent timeline can be difficult and demanding. Working on a time-sensitive project alone is...
