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One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a...

Automation rules in Marketing Cloud Account Engagement (MCAE)

Deciding which tool to use isn’t always straightforward—features like automation rules and dynamic lists offer similar criteria but have different...

Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed...
How to Check Your Salesforce Email Sender Reputation

How to Check Your Salesforce Email Sender Reputation

From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....

Enhance the Way You Sell With Salesforce CPQ

Enhance the Way You Sell With Salesforce CPQ

One of the biggest challenges that every seller eventually faces is generating accurate quotes for complex products in a diverse range of scenarios. This is particularly the case with elaborate, high-value products and services in industries such as software, IT,...

Technology and Flexible Work Environments for Parents

Technology and Flexible Work Environments for Parents

The 21st-century workplace is vastly different from the old-fashioned office of a few decades ago. Gone are the days when people could only work Mondays through Fridays from 8:00 am to 5:00 pm. This model has been demonstrated to be stressful and comparatively...