10 Account-Based Marketing Strategies You Can Start Using Today
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
Power Up Your Account-Based Marketing (ABM) Strategy with Salesforce Pardot
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
Harness Account-Based Marketing (ABM) with Marketing Automation
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
How to Check Your Salesforce Email Sender Reputation
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....
Enhance the Way You Sell With Salesforce CPQ
One of the biggest challenges that every seller eventually faces is generating accurate quotes for complex products in a diverse range of scenarios. This is particularly the case with elaborate, high-value products and services in industries such as software, IT,...
Which Web Conferencing Platform Should You Choose If You Work Remotely?
Let’s suppose you've decided to become a freelancer and turn a beach in the Canary Islands into your personal office. Maybe you have a toddler, and remote work is the only possible option for you to participate in your team’s endeavours. Or you've gone on a business...
Technology and Flexible Work Environments for Parents
The 21st-century workplace is vastly different from the old-fashioned office of a few decades ago. Gone are the days when people could only work Mondays through Fridays from 8:00 am to 5:00 pm. This model has been demonstrated to be stressful and comparatively...
Improving Work Life Quality With Collaboration Tools
In this era of the Fourth Industrial Revolution, technology is evolving at an exponential pace. Successfully delivering world-class results and completing a project on a stringent timeline can be difficult and demanding. Working on a time-sensitive project alone is...
CRM and ERP Integration: How To Do It
The year was 2013 when Salesforce partnered with Mulesoft, a data integration platform that allows apps and systems to become cross-functional across any cloud. Just the year before that, the path to CRM and ERP integration was a long and difficult process — one that...