Snippets: For Marketing Cloud Account Engagement

If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are...

Spring Cleaning Tips for Marketing Cloud Account Engagement

The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in...

Salesforce Winter 24 Release Highlights

The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the...
Enhance the Way You Sell With Salesforce CPQ

Enhance the Way You Sell With Salesforce CPQ

One of the biggest challenges that every seller eventually faces is generating accurate quotes for complex products in a diverse range of scenarios. This is particularly the case with elaborate, high-value products and services in industries such as software, IT,...

Technology and Flexible Work Environments for Parents

Technology and Flexible Work Environments for Parents

The 21st-century workplace is vastly different from the old-fashioned office of a few decades ago. Gone are the days when people could only work Mondays through Fridays from 8:00 am to 5:00 pm. This model has been demonstrated to be stressful and comparatively...

Improving Work Life Quality With Collaboration Tools

Improving Work Life Quality With Collaboration Tools

In this era of the Fourth Industrial Revolution, technology is evolving at an exponential pace. Successfully delivering world-class results and completing a project on a stringent timeline can be difficult and demanding. Working on a time-sensitive project alone is...

CRM and ERP Integration: How To Do It

CRM and ERP Integration: How To Do It

The year was 2013 when Salesforce partnered with Mulesoft, a data integration platform that allows apps and systems to become cross-functional across any cloud. Just the year before that, the path to CRM and ERP integration was a long and difficult process — one that...

What Are the Types of CRM?

What Are the Types of CRM?

Customer Relationship Management (CRM) is a term we hear a lot these days in the business sector. One might ask, “What is a CRM and what are the different types of CRM systems?” So today, we’re going to take a look at the three different types of CRM, so we can gain a...