by Resonant Cloud | Dec 20, 2024 | Blog
Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user experience for your team? While Salesforce is a powerful CRM tool, its effectiveness hinges on proper adoption. Many sales reps new to Salesforce find...
by Resonant Cloud | Dec 10, 2024 | Blog, Account Engagement, Marketing, Pardot, Salesforce, Salesforce Admin
Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing, sales, and customer management processes. There are many ways to engage with leads online. One of the many ways to do...
by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
by Resonant Cloud | Sep 13, 2023 | Blog, Marketing, Pardot, Salesforce
If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
by Resonant Cloud | Aug 29, 2023 | Blog, Marketing, Pardot, Salesforce Admin
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
by Resonant Cloud | Aug 24, 2023 | Blog, Pardot, Salesforce, Salesforce Admin, Salesforce Releases
The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the Maintenance Calendar and search your domain to find out when your Salesforce org will get the Winter ‘24 features, but it...
