by Resonant Cloud | Feb 18, 2025 | Blog
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...
by Resonant Cloud | Feb 18, 2025 | Blog
Deciding which tool to use isn’t always straightforward—features like automation rules and dynamic lists offer similar criteria but have different purposes. Familiarity grows with practice, making hands-on experience invaluable. Several MCAE automation tools can be...
by Resonant Cloud | Feb 18, 2025 | Blog
Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed email preference centre (EPC) can transform this challenge into an opportunity. By offering subscribers control over the...
by Resonant Cloud | Jan 7, 2025 | Blog
By: Resonant Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user experience for your team? While Salesforce is a powerful CRM tool, its effectiveness hinges on proper adoption. Many sales reps new to...
by Resonant Cloud | Dec 10, 2024 | Blog, Account Engagement, Marketing, Pardot, Salesforce, Salesforce Admin
Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing, sales, and customer management processes. There are many ways to engage with leads online. One of the many ways to do...
by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
