by Resonant Cloud | Nov 15, 2019 | Blog, Sales, Salesforce, Salesforce Admin
For email and calendar integration purposes, Salesforce Lightning Sync has been around for a few years now, and Einstein Activity Capture (EAC) is an addition to the integration lineup. Both apps help sales team members maximise productivity by syncing their Microsoft...
by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
by | Oct 30, 2019 | Blog, Marketing, Pardot, Salesforce
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
by Resonant Cloud | Oct 25, 2019 | Blog
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....
