by | Oct 30, 2019 | Blog, Marketing, Pardot, Salesforce
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
by Resonant Cloud | Oct 25, 2019 | Blog
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....