by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
by | Oct 30, 2019 | Blog, Marketing, Pardot, Salesforce
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
by | Apr 11, 2019 | Blog, Salesforce, Salesforce Admin
Customer Relationship Management (CRM) is a term we hear a lot these days in the business sector. One might ask, “What is a CRM and what are the different types of CRM systems?” So today, we’re going to take a look at the three different types of CRM, so we can gain a...
by | Apr 4, 2019 | Blog, Sales, Salesforce
Sales is the lifeblood that flows through the veins of any business, whether big or small. And the higher the sales rate, the more stable the business is. This is why business owners are continuously looking for ways to improve their marketing strategy and enhance...
by | Mar 12, 2019 | Blog, Salesforce, Salesforce Admin
Still searching for the best CRM system to use for your small business? Read on to learn why Salesforce is the best of its kind and why it’s an excellent all-around business tool that can help you manage your work and deliver your services more efficiently. Here’s a...
by | Feb 26, 2019 | Blog, Salesforce
Customer engagement and brand awareness are critical factors in attracting and retaining your customers. Without them, most customers would be unaware of the existence of your business or brand and would end up looking elsewhere to fulfil their needs. One of the...