by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
by Resonant Cloud | Sep 13, 2023 | Blog, Marketing, Pardot, Salesforce
If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
by Resonant Cloud | Apr 18, 2023 | Blog, Marketing, Pardot
Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules – best practices and law,...
by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
