by Resonant Cloud | Dec 10, 2024 | Blog, Account Engagement, Marketing, Pardot, Salesforce, Salesforce Admin
Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing, sales, and customer management processes. There are many ways to engage with leads online. One of the many ways to do...
by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
by Resonant Cloud | Sep 13, 2023 | Blog, Marketing, Pardot, Salesforce
If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
by Resonant Cloud | Aug 29, 2023 | Blog, Marketing, Pardot, Salesforce Admin
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
by Resonant Cloud | Aug 24, 2023 | Blog, Pardot
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...
