As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...
From a bottom-line perspective, it doesn’t matter how great your products and services are, unless you’re working with a team of marketing professionals who can create a strong demand for them and help you sell them consistently across a diverse range of platforms....
