In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...