If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
