Pardot Snippets Have #Landed
With the Salesforce Winter ’20 release, a new feature was made available to Pardot users—snippets. Snippets are a block of text, images, or links, which can quickly be pulled into an email that is related to the same campaign that you’re working on. Snippets serve to...
10 Account-Based Marketing Strategies You Can Start Using Today
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
Power Up Your Account-Based Marketing (ABM) Strategy with Salesforce Pardot
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
Harness Account-Based Marketing (ABM) with Marketing Automation
Account-based marketing (ABM) is a B2B marketing strategy that concentrates resources on a specific set of customers or target accounts within a market. It utilises campaigns comprised of highly personalised 1-to-1 experiences and content, which are designed to fully...More blog
How Does a CRM Increase Sales Growth and…4 April 2019
CRM and ERP in Cloud Computing21 March 2019
6 Advanced Tips on Managing Duplicates i…20 November 2019
Highlights from the Spring ’20 Rel…14 February 2020
Salesforce and Your Website – Gett…27 May 2018
