Tracker Domains

by | Nov 17, 2022 | Blog

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...

How-to: Add a Tracker Domain

by | Nov 17, 2022 | Blog

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...

Pardot Summer ‘22 Release

by | Apr 27, 2022 | Blog

You may or may not have guessed it, but Pardot has been rebranded to Marketing Cloud Account Engagement. It does not roll off the tongue like Pardot, but it does align with Salesforce’s plethora of marketing tools – all falling under the same Marketing...

Our Top 3 Pardot Highlights from Dreamforce 2019

by | Jan 29, 2020 | Blog, Dreamforce, Marketing, Pardot, Salesforce

Is your mind still swirling from an amazing experience at the Dreamforce ‘19 conference? The entire week had back-to-back events and activities that featured keynote speakers, live music from acclaimed musicians, exclusive learning content, and mesmerising...

Pardot Snippets Have #Landed

by | Nov 8, 2019 | Blog, Marketing, Pardot, Salesforce

With the Salesforce Winter ’20 release, a new feature was made available to Pardot users—snippets. Snippets are a block of text, images, or links, which can quickly be pulled into an email that is related to the same campaign that you’re working on. Snippets serve to...