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The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

by Resonant Cloud | Dec 10, 2024 | Blog, Account Engagement, Marketing, Pardot, Salesforce, Salesforce Admin

Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing, sales, and customer management processes. There are many ways to engage with leads online. One of the many ways to do...
Account-Based Marketing Strategy

Account-Based Marketing Strategy

by Resonant Cloud | Aug 28, 2024 | Blog, Marketing, Pardot, Salesforce

In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
Snippets: For Marketing Cloud Account Engagement

Snippets: For Marketing Cloud Account Engagement

by Resonant Cloud | Sep 13, 2023 | Blog, Marketing, Pardot, Salesforce

If you haven’t used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location – saving marketers a tonne of time...
Salesforce Winter 24 Release Highlights

Salesforce Winter 24 Release Highlights

by Resonant Cloud | Aug 24, 2023 | Blog, Pardot, Salesforce, Salesforce Admin, Salesforce Releases

The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the Maintenance Calendar and search your domain to find out when your Salesforce org will get the Winter ‘24 features, but it...
Salesforce Summer 23 Release Highlights

Salesforce Summer 23 Release Highlights

by Resonant Cloud | Jun 14, 2023 | Blog, Pardot, Sales, Salesforce Admin, Salesforce Releases

The Salesforce Summer ‘23 release is now in full swing. Since 26th April ‘23, Salesforce has been rolling out some exciting new features across a number of products as part of their Summer ‘23 release. Check out our highlights below. Jump to Section Sales Cloud...
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