Email Preference Centre best practices
Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed email preference centre (EPC) can transform this challenge into an opportunity. By offering subscribers control over the...
Enhancing User Experience: Top tips to optimise your Salesforce interface
By: Resonant Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user experience for your team? While Salesforce is a powerful CRM tool, its effectiveness hinges on proper adoption. Many sales reps new to...
The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.
Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing, sales, and customer management processes. There are many ways to engage with leads online. One of the many ways to do...
Account-Based Marketing Strategy
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
Snippets: For Marketing Cloud Account Engagement
If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location - saving marketers a tonne of time in the...
Spring Cleaning Tips for Marketing Cloud Account Engagement
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
Salesforce Winter 24 Release Highlights
The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the Maintenance Calendar and search your domain to find out when your Salesforce org will get the Winter ‘24 features, but it...
Opting in to Cookies: Account Engagement Opt-in preferences and tracking consent banner
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this feature -...
Salesforce Summer 23 Release Highlights
The Salesforce Summer ‘23 release is now in full swing. Since 26th April ‘23, Salesforce has been rolling out some exciting new features across a number of products as part of their Summer ‘23 release. Check out our highlights below.Jump to Section Sales Cloud...