Enhancing your Lead Generation Strategy: The Power of Marketing Cloud Account Engagement Forms and Third-Party Form integration.

Salesforce stands out as one of the leading CRM system on the market, empowering businesses to effortlessly automate all types of lead nurturing and...

Account-Based Marketing Strategy

In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with...

Snippets: For Marketing Cloud Account Engagement

If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are...
Tracker Domains

Tracker Domains

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...

How-to: Add a Tracker Domain

How-to: Add a Tracker Domain

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...