Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed...

Enhancing User Experience: Top tips to optimise your Salesforce interface

By: Resonant Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user experience for your...

The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing,...
Tracker Domains

Tracker Domains

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...

How-to: Add a Tracker Domain

How-to: Add a Tracker Domain

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...