How-to: Add a Tracker Domain
Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended. Why do you need to create a custom tracker...
Salesforce Enhanced Domains
You may have received a warning about Enhanced Domains – we explain what you need to do.
Marketing Cloud Account Engagement Winter ’23 Release
Our summary of the Winter ’23 Marketing Cloud Account Engagement (formerly Pardot) Release, including some exciting new updates.
Pardot Summer ‘22 Release
Our summary of the Summer ’22 Pardot updates, including it’s rebranding, and new features.
Small Changes You Can Make to Convert More Leads in 2021
Leads, or people who show an interest in a brand's products or services, are potential customers, and it is up to you and your team to convert them into actual clients. This process is called lead conversion and is crucial to the success of any business. Sales...
Attach CSV files to Salesforce Report Subscriptions
Whether your a Salesforce Admin or User you have most likely set up a report subscription to send yourself or your team a reminder. Perhaps you have one set up for Opportunities with no activity over the last 7 days. With the latest Summer Release, 20' people can now...
What is Salesforce Einstein Opportunity Scoring?
You might have heard that Salesforce has released some exciting new Einstein features. One exciting feature that customers now have access to is Einstein Opportunity Scoring.What is Salesforce Einstein Opportunity Scoring?Salesforce Einstein Opportunity Scoring is a...
Task Queues Have Arrived: Here Is How You Can Use Them
Task Queues is an essential feature that admins and users have been waiting for, for quite a while now. Salesforce recently launched it during the Spring ‘20 Release in response to overwhelming user feedback. It has since proven to be a big hit for a number of...
How To Generate More Leads With Salesforce
As one of the leading CRM systems on the market, Salesforce enables you to automate virtually all types of lead nurturing and customer management processes. To guide you on how to set up your Salesforce org for lead generation, we’ll be going over 4 easy steps that...