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One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a...

Automation rules in Marketing Cloud Account Engagement (MCAE)

Deciding which tool to use isn’t always straightforward—features like automation rules and dynamic lists offer similar criteria but have different...

Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed...
Opting in to cookies

Opting in to cookies

One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this feature -...

Email Preference Centre best practices

Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed email preference centre (EPC) can transform this challenge into an opportunity. By offering subscribers control over the...