Power Up Your Account-Based Marketing (ABM) Strategy with Marketing Cloud Account Engagement
In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with personalised strategies. However, managing these campaigns can be resource-intensive and costly, particularly when...
Snippets: For Marketing Cloud Account Engagement
If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are intended to quickly update small pieces of repeated content from one location - saving marketers a tonne of time in the...
Spring Cleaning Tips for Marketing Cloud Account Engagement
The birds are chirping, the sun is shining, and the smell of flowers is in the air; it must be time for a bit of spring cleaning (for those of us in the southern hemisphere!). Everyone knows that a well-used marketing platform can clog up with old campaigns, out-dated...
Salesforce Winter 24 Release Highlights
The Salesforce Winter ‘24 release notes have landed! That means we can begin getting excited about the juicy new features. You can check out the Maintenance Calendar and search your domain to find out when your Salesforce org will get the Winter ‘24 features, but it...
Opting in to Cookies: Account Engagement Opt-in preferences and tracking consent banner
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this feature -...
Salesforce Summer 23 Release Highlights
The Salesforce Summer ‘23 release is now in full swing. Since 26th April ‘23, Salesforce has been rolling out some exciting new features across a number of products as part of their Summer ‘23 release. Check out our highlights below.Jump to Section Sales Cloud...
Email Preference Centres: Examples and using Marketing Cloud Account Engagement to build them
Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules - best practices and law, that you...
Add new users to Marketing Cloud Account Engagement
Marketing Cloud Account Engagement (MCAE), formerly Pardot, has a lot to setup in the beginning. Which is why Resonant provides a MCAE Implementation service. Included in this service, we set up your MCAE users for you. This article explains how to add additional...
Tracker Domains
Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...