Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed...

Enhancing User Experience: Top tips to optimise your Salesforce interface

By: Resonant Did you know you can customise your Salesforce user interface to align with your brand persona and enhance the user experience for your...

The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

Salesforce stands out as one of the leading CRM systems on the market, empowering businesses to effortlessly automate all types of lead nurturing,...
Why Businesses Prefer Cloud Technology Over Office-Based Technology

Why Businesses Prefer Cloud Technology Over Office-Based Technology

Cloud technology usage is steadily increasing across the board, while traditional on-site technologies are gradually being phased out. With the changing times, more and more business owners and professionals are seriously considering adopting cloud computing...

What Are the Types of CRM?

What Are the Types of CRM?

Customer Relationship Management (CRM) is a term we hear a lot these days in the business sector. One might ask, “What is a CRM and what are the different types of CRM systems?” So today, we’re going to take a look at the three different types of CRM, so we can gain a...

CRM and ERP in Cloud Computing

CRM and ERP in Cloud Computing

Everyone is talking about CRMs and ERPs nowadays. But because of their seemingly overlapping functionalities, many are still unsure about how these systems work and how they are related to each other. So let’s dial back a bit and look back at a time when computers...

What are the CRM Benefits for Business?

What are the CRM Benefits for Business?

Running a business is a 24/7 job, and making sure that you stay on top of things 100% of the time is crucial to ensuring its success. Doing so requires having a system in place to help you manage your back end work and front end work at any given time. But doing this...

What Types of Companies Use Customer Relationship Management (CRM)?

What Types of Companies Use Customer Relationship Management (CRM)?

Should you use a CRM or not? That’s a question many business owners and entrepreneurs ask when they’re faced with the task of making a decision to automate or integrate their existing systems. If that's what led you here, allow us to show you what types of companies...

CRM and ERP Capabilities: How Can Salesforce Complement Your ERP?

CRM and ERP Capabilities: How Can Salesforce Complement Your ERP?

Let’s assume for a moment that you have not implemented any enterprise resource planning (ERP) system in your company. Do you know what it can do for you? For the unoriented, ERP is a business solution consisting of various software programmes that integrate all...