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One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking - you can see the pages a...

Automation rules in Marketing Cloud Account Engagement (MCAE)

Deciding which tool to use isn’t always straightforward—features like automation rules and dynamic lists offer similar criteria but have different...

Email Preference Centre best practices

Unsubscribes are an inevitable part of email marketing, often driven by consumers feeling overwhelmed by too many emails. However, a well-designed...
Improving Work Life Quality With Collaboration Tools

Improving Work Life Quality With Collaboration Tools

In this era of the Fourth Industrial Revolution, technology is evolving at an exponential pace. Successfully delivering world-class results and completing a project on a stringent timeline can be difficult and demanding. Working on a time-sensitive project alone is...

CRM and ERP Integration: How To Do It

CRM and ERP Integration: How To Do It

The year was 2013 when Salesforce partnered with Mulesoft, a data integration platform that allows apps and systems to become cross-functional across any cloud. Just the year before that, the path to CRM and ERP integration was a long and difficult process — one that...

Why Businesses Prefer Cloud Technology Over Office-Based Technology

Why Businesses Prefer Cloud Technology Over Office-Based Technology

Cloud technology usage is steadily increasing across the board, while traditional on-site technologies are gradually being phased out. With the changing times, more and more business owners and professionals are seriously considering adopting cloud computing...

What Are the Types of CRM?

What Are the Types of CRM?

Customer Relationship Management (CRM) is a term we hear a lot these days in the business sector. One might ask, “What is a CRM and what are the different types of CRM systems?” So today, we’re going to take a look at the three different types of CRM, so we can gain a...

CRM and ERP in Cloud Computing

CRM and ERP in Cloud Computing

Everyone is talking about CRMs and ERPs nowadays. But because of their seemingly overlapping functionalities, many are still unsure about how these systems work and how they are related to each other. So let’s dial back a bit and look back at a time when computers...

What are the CRM Benefits for Business?

What are the CRM Benefits for Business?

Running a business is a 24/7 job, and making sure that you stay on top of things 100% of the time is crucial to ensuring its success. Doing so requires having a system in place to help you manage your back end work and front end work at any given time. But doing this...

What Types of Companies Use Customer Relationship Management (CRM)?

What Types of Companies Use Customer Relationship Management (CRM)?

Should you use a CRM or not? That’s a question many business owners and entrepreneurs ask when they’re faced with the task of making a decision to automate or integrate their existing systems. If that's what led you here, allow us to show you what types of companies...