The advantages of Marketing Cloud Account Engagement Forms vs. Form Handlers: Key insights to help you choose the best option for your business.

Salesforce stands out as one of the leading CRM system on the market, empowering businesses to effortlessly automate all types of lead nurturing and...

Account-Based Marketing Strategy

In the ever-evolving landscape of marketing, Account-Based Marketing (ABM) campaigns have become essential for targeting high-value accounts with...

Snippets: For Marketing Cloud Account Engagement

If you haven't used snippets before, they are a great little Marketing Cloud Account Engagement (MCAE, formerly Pardot) feature. Snippets are...
CRM and ERP in Cloud Computing

CRM and ERP in Cloud Computing

Everyone is talking about CRMs and ERPs nowadays. But because of their seemingly overlapping functionalities, many are still unsure about how these systems work and how they are related to each other. So let’s dial back a bit and look back at a time when computers...

What are the CRM Benefits for Business?

What are the CRM Benefits for Business?

Running a business is a 24/7 job, and making sure that you stay on top of things 100% of the time is crucial to ensuring its success. Doing so requires having a system in place to help you manage your back end work and front end work at any given time. But doing this...

What Types of Companies Use Customer Relationship Management (CRM)?

What Types of Companies Use Customer Relationship Management (CRM)?

Should you use a CRM or not? That’s a question many business owners and entrepreneurs ask when they’re faced with the task of making a decision to automate or integrate their existing systems. If that's what led you here, allow us to show you what types of companies...

CRM and ERP Capabilities: How Can Salesforce Complement Your ERP?

CRM and ERP Capabilities: How Can Salesforce Complement Your ERP?

Let’s assume for a moment that you have not implemented any enterprise resource planning (ERP) system in your company. Do you know what it can do for you? For the unoriented, ERP is a business solution consisting of various software programmes that integrate all...

What is the Importance of CRM in Marketing?

What is the Importance of CRM in Marketing?

Stay ahead of everyone else by automating your marketing process using a CRM system. Here we have the 411 on this much talked about business tool. Find out what it can do for your team, how it can promote better customer service, and improve overall business...

What Can a CRM Do for My Business? 3 Core Benefits to Expect

What Can a CRM Do for My Business? 3 Core Benefits to Expect

Whenever the discussions about maintaining a company database come up, most people imagine storing and sorting information using a network of computers that are connected to a giant local server. This method, however, became increasingly expensive and more challenging...