by | Feb 14, 2020 | Blog, Marketing, Pardot, Salesforce, Salesforce Admin, Salesforce Releases
This year, spring will be arriving somewhat ahead of time for Salesforce Pardot users on 14 February 2020, as Salesforce introduces the cutting-edge Spring ’20 release. We’re absolutely thrilled about the prospect of being able to test drive the long-awaited...
by | Feb 5, 2020 | Blog, Marketing, Salesforce
Sales teams today have more ways than ever to touch base with their prospects. Even so, sales professionals can’t seem to evade the most common (and oftentimes the most frustrating) method of sales prospecting communication, which is voicemail. There’s simply no way...
by | Jan 29, 2020 | Blog, Dreamforce, Marketing, Pardot, Salesforce
Is your mind still swirling from an amazing experience at the Dreamforce ‘19 conference? The entire week had back-to-back events and activities that featured keynote speakers, live music from acclaimed musicians, exclusive learning content, and mesmerising...
by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce
Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...
by | Nov 1, 2019 | Blog, Marketing, Pardot, Salesforce
As powerful as ABM campaigns are, they can place a great strain on your organisation’s marketing resources and budget, particularly when you’re targeting several different accounts concurrently. This is where marketing automation comes into play. Pardot (along with an...
