Email Preference Centres: Examples and using Marketing Cloud Account Engagement to build them

by Resonant Cloud | Apr 18, 2023 | Blog, Marketing, Pardot

Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules – best practices and law,...

Tracker Domains

by Resonant Cloud | Nov 17, 2022 | Blog

Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...

How-to: Add a Tracker Domain

by Resonant Cloud | Nov 17, 2022 | Blog

Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended.   Why do you need to create a custom tracker...

Pardot Summer ‘22 Release

by | Apr 27, 2022 | Blog

You may or may not have guessed it, but Pardot has been rebranded to Marketing Cloud Account Engagement. It does not roll off the tongue like Pardot, but it does align with Salesforce’s plethora of marketing tools – all falling under the same Marketing...

10 Account-Based Marketing Strategies You Can Start Using Today

by | Nov 6, 2019 | Blog, Marketing, Pardot, Salesforce

Account-Based Marketing (ABM) is a customised B2B strategy to identify the right potential customers by creating buyer persona to effectively market your products and services. According to insights shared by industry experts, ABM leads are capable of generating 50%...