by Resonant Cloud | Aug 24, 2023 | Blog, Pardot
One of the features of Salesforce’s Marketing Cloud Account Engagement (MCAE, formerly Pardot) is website tracking – you can see the pages a prospect has visited in the Engagement History component on their record. There are a few elements that go into this...
by Resonant Cloud | Apr 18, 2023 | Blog, Marketing, Pardot
Jump to section What is an Email Preference Centre? How to create an Email Preference Centre Email Preference Centre Examples Macquarie Telecom Group Litmus Salesforce Need help? When conducting email marketing there are a few rules – best practices and law,...
by Resonant Cloud | Nov 17, 2022 | Blog
Marketing Cloud Account Engagement (MCAE), formerly Pardot, utilises tracker domains to track engagement with your marketing assets. MCAE comes with the go.pardot.com tracker domain by default, but it is highly recommended that you add your own custom tracker domain...
by Resonant Cloud | Nov 17, 2022 | Blog
Tracker domains are the cornerstone of tracking prospect activity in Marketing Cloud Account Engagement (MCAE), formerly Pardot. Creating a custom tracker domain in MCAE is not only easy, but also highly recommended. Why do you need to create a custom tracker...
